Content for the New Balance Groundwork Series on the lead up to London Marathon 2025
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On the lead up to the London Marathon 2025, New Balance rolled out the Groundwork series in collaboration with multiple London athletics clubs. A number of athletes from each club were seeded in the FuelCell SuperComp Elite v4’s and I was tasked with capturing each giveaway through a mixture of stills & reels.
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Ben Biggs - New Balance Sales & Marketing Associate
